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Marketing Your Mastery
Introduction to Marketing Your Mastery and Expert Position Marketing
Marketing Your Mastery...Let's Get Started!
Developing Your Expert Position (6:29)
Focusing Your Expert Position: The 15 Second Elevator Speech (4:41)
What Makes You an Expert? (11:21)
It's NOT About You! Exclusive interview with Dr. John Tantillo
A Day in the Life of an Expert Positioning Master
A Day in the Life of an Expert Positioning Master (5:46)
Pitching the Media (6:00)
Re-Purposing Your Expert Position Assets (5:09)
Wrap-up...Becoming an Authentic Master
THINK Like a BLACK BELT to Be an Authentic Master (1:40)
Bonus Materials & Additional Resources
Join our EXCLUSIVE LinkedIn Mastermind Group!
Full Interview with Ken Lizotte: The 5 Pillars of Thought Leadership (15:20)
Full Interview with America's Marketing Doctor: Dr. John Tantillo
For Speakers and Business Presenters
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Focusing Your Expert Position: The 15 Second Elevator Speech
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